Due to notification on this date by the owner of the branded term “Rolodex”, I have been asked to cease reference to that name. My apologies to the owner of that branded and trademarked name. It was not my intention to profit monetarily from the use of that term nor to enter into competition with that companies product.
I simply thought it an apt descriptive term of a quickly referenced resource guide dealing with addiction recovery articles, forums, and websites.
I have edited references to the branded name “Rolodex” to the best of my ability. The valuable content of the guide has been updated and will continue to be offered free of charge, as a gesture of good will to my readers in the hope they may continue to grow and prosper in recovery.
Sincerely
Bill Urell
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What a pointless hassle for you. It seems like free advertising, but companies love their trademarks. I was once asked to change the word “Kleenex” in a novel I was writing into the phrase “Kleenex brand facial tissue.” Needless to say, I passed.